CASE STUDY
Quality Assurance & Full E-Commerce Revamp for Truemoola
A complete transformation of TrueMoola’s online store — enhancing performance, checkout flow, product structure, and compliance in the CBD/THC niche.
Client background:
TrueMoola is a U.S.-based CBD and THC wellness brand offering premium, lab-tested gummies, vapes, tinctures, and topicals.
The client needed a stable, scalable e-commerce platform capable of handling a growing product catalog, legal compliance requirements, and an improved customer shopping experience.
Their existing WooCommerce store suffered from performance issues, broken product structures, outdated UI components, and critical checkout problems. They sought a complete technical and UX overhaul that would ensure reliability, compliance, and long-term scalability.
Challenge
As a fast-growing wellness brand in a highly regulated CBD/THC market, TrueMoola faced several major operational and technical challenges. Their previous store had inconsistent product data, missing compliance information, outdated page layouts, broken sale structures, and unstable payment/shipping flows.
The client needed a complete reconstruction of their WooCommerce platform — from product architecture and lab test integrations to checkout optimization and plugin stabilization.
The goal was to deliver a modern, high-performing storefront that improved conversions, reduced cart abandonment, and met compliance standards for hemp-derived products.
Solution
Implementing a Complete E-Commerce Rebuild and Optimization Strategy
1. Full Website Audit & Architecture Redesign
We began with a deep audit of the website’s structure, plugins, product metadata, and database stability.
Based on the findings, we redefined the e-commerce architecture to support better performance, smoother product organization, and long-term scalability.
2. Product Page Rebuild & ACF Dynamic Content
The existing product pages lacked structure, benefits info, usage instructions, and lab test visibility.
We rebuilt product pages using dynamic ACF fields — adding icons, benefits, lab test PDFs, ingredients, and compliant descriptions.
3. Checkout Optimization & Payment Integration
We fixed critical checkout errors, corrected tax logic, rebuilt shipping tiers, and completed the integration with All American Payments (Authorize.net).
The checkout experience became significantly faster and more reliable.
4. Performance Improvements & Plugin Stabilization
Legacy code, unused plugins, and corrupted YITH elements caused performance drops.
We removed unnecessary code, replaced cracked plugins with official licenses, optimized caching, and improved overall loading speed.
5. UX Enhancements & Updated Storefront Design
We improved category pages, added modern banners, corrected the Sale page structure, updated icons, and ensured full mobile responsiveness across all pages.
Technologies & Tools
WordPress / WooCommerce
PHP 8
ACF Pro
Elementor
Cloudways Hosting
Authorize.net (AAP)
YITH WooCommerce
GA4
Meta Pixel
Custom CSS/JS Optimization
Results and Impact
The full e-commerce rebuild significantly improved TrueMoola’s website stability, performance, and user experience.
Key outcomes included:
Reduced Time to Market:
40%
Reduction in checkout friction was achieved by improving shipping rules, fixing tax issues, and stabilizing payment processing, resulting in a smoother and faster purchase process.
Heightened Compliance & Transperency:
Automated security testing ensured that the platform remained compliant with the latest financial regulations, enhancing trust among small business clients.
Enhanced Product Quality Presentation:
New product structures, dynamic benefits, and lab test integrations improved customer trust and engagement, contributing to higher add-to-cart rates.
Improved Customer Satisfaction:
30%
Increase in customer satisfaction due to clearer product information, faster pages, and better mobile usability — leading to stronger conversion and repeat-purchase behavior.
For TrueMoola, this comprehensive e-commerce transformation marked a major milestone in their digital evolution. By rebuilding the store architecture, improving compliance, and enhancing the customer experience, the brand gained a faster, more reliable, and conversion-focused platform. This case study demonstrates how strategic e-commerce optimization can empower growing CBD/THC companies to scale confidently while delivering a high-quality digital shopping experience.