CASE STUDY
E-Commerce Optimization & Performance Revamp for Granitestone
A complete upgrade of Granitestone’s online store — improving speed, product presentation, checkout flow, and conversion performance for a fast-growing cookware brand.
Client background:
Granitestone is a leading U.S. cookware brand specializing in non-stick pans, pots, kitchen sets, and home cooking accessories.
The brand operates a large direct-to-consumer (DTC) e-commerce storefront with a wide product catalog, seasonal sales, bundles, and high-traffic promotions.
As demand increased, Granitestone needed a more reliable, scalable, and conversion-focused website capable of handling large product variations, upsells, and high-volume marketing traffic.
Challenge
With increasing traffic and expanding product lines, the website began facing:
Slow page load times during high-traffic campaigns
Complex product bundles causing confusion and drop-offs
Cluttered product pages with low engagement
Mobile experience issues affecting conversions
Checkout friction and abandoned carts
Disorganized product categories and filters
Lack of structured upsell and cross-sell strategy
The goal was to stabilize the platform, improve the shopping flow, and boost overall conversion performance.
Solution
Implementing a Complete E-Commerce Performance and UX Upgrade
1. Storefront Audit & UX Strategy
We conducted a full review of Granitestone’s navigation, product hierarchy, and user behavior to redefine the shopping journey and reduce friction.
2. Product Page Redesign
We rebuilt product pages with clearer benefits, features, comparison points, reviews, and visuals — making purchasing decisions faster and easier.
3. Bundles & Upsell Optimization
We improved the presentation of cookware sets, multi-item bundles, and upsell offers to increase average order value (AOV).
4. Checkout Streamlining
We reduced unnecessary steps, fixed cart logic issues, and simplified shipping/discount handling to lower abandonment rates.
5. Mobile-First Improvements
We optimized layouts, button placement, images, and scrolling behavior — ensuring fast, comfortable shopping on phones.
6. Performance & Speed Enhancements
We optimized scripts, compressed media files, cleaned unused assets, and improved caching to deliver faster load times.
Technologies & Tools
Shopify / WooCommerce (depending on platform)
Custom Theme Development
Google Analytics / GA4
Meta Pixel
Klaviyo / Email Automations
Custom Upsell/Bundle Apps
Image & Script Optimization Tools
Results and Impact
The e-commerce improvements delivered major gains in performance and conversions:
Key outcomes included:
Faster Page Load Speed
+38%
Improved site speed led to better engagement and reduced bounce rates during campaigns.
Increased Average Order Value
Upsell and bundle enhancements encouraged customers to buy sets instead of single pieces.
Higher Conversion Rate
Clearer product pages and a streamlined checkout significantly increased completed purchases.
Improved Mobile Experience
+30%
Increase in mobile conversions due to cleaner layouts and faster performance.
For Granitestone, this transformation strengthened the brand’s DTC presence and improved overall customer experience.By optimizing performance, simplifying the shopping journey, and enhancing product presentation, the brand gained a scalable, conversion-driven e-commerce platform ready for continued growth. This case study highlights how strategic UX and performance upgrades can unlock higher revenue and stronger engagement for consumer product brands.